It's the discreet, you can use it at the office version from Groupon?
I’ve been having a lot of “you wouldn’t see that in the US” moments lately, mostly in regard to Swedish advertising. After last week’s hot father’s day ad for Dressmann underwear, I’ve seen a few more interesting promotion choices. Groupon – the site for cheap deals in your town – had a special sale on a “Trust in Lust” vibrator. First of all, I laughed that you could buy this on Groupon. And secondly, the photo of the trust in lust – which incidentally is cleverly designed to look like a lipstick – sitting next to a laptop is hilarious in all its implications. And even more amusing, the trust in lust is advertised as a julklapps tips or Christmas present tip. Somehow, I just don’t think that Groupon Cincinnati would advertise a vibrator as a Christmas gift!
My other advertising laugh on billboards around town was for South Park. It shows Kenny and the gang with the pitch: “Three half men and a fat ass.” I’m sorta embarrassed to say that the sheer audacity of the ad made me laugh. Again, I’m guessing that this is not an ad campaign that would run in the US. But maybe I’m off base. It’s been a long time since I lived there.
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