Saab, Volvo & Swedish car loyalty

September 17, 2009

in Cultural differences,Living in Sweden,Stockholm,Swedish cultural behavior,Travels

Walking down my street, the parked car parade goes something like this: Volvo, Peugeot, Saab, Volvo, VW, Volvo, Alfa Romeo, Volvo, Saab, VW, Jaguar, Peugeot, Volvo, Saab. It’s easy to see that Swedish car loyalties still belong with the Volvo, even though the company is actually owned by Ford.

Some months back, I saw a “man on the street” newspaper interview where people were given a list of companies and asked to name which were Swedish owned. Everyone overwhelmingly said that Saab and Volvo were Swedish. At the time, neither company was Swedish owned. But just this month, Swedish car maker Koenigsegg bought Saaab so that that company is back home again. I am somehow sure there was a Swedish sigh of relief at the sale.

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