I just ate my obligatory semla in honor of Fettisdagen, also called semlans dag, or is it as known in other parts of the world, Fat Tuesday or Shrove Tuesday. I’ve written before about what a semla is and why this is a celebratory day.
But the big news this year in Stockholm has been the launch of the semla wrap at one of the city’s more classic and prestigious bakeries, Tössebageriet. Designed to be eaten on the go, there’s been a lot of criticism about modernizing a tradition. That said, lines have been out the door and down the street to get the semla wrap. I know several friends that have tried to get one, but gave up after the long wait. So I am sure that this new take on the tradition is going to be around next year.
And I just heard that the baker at Tösse said they sold 25 000 semlor today. That’s just one bakery in town. Who knows how many were actually made and consumed around town….
The wrap semla.